01
No paying per lead
Keep costs predictable with a monthly subscription.
ThatCar marketplace
Home
Launching 1 November 2026
Australia’s new dealer-only car marketplace.
LIST YOUR CARS. REACH MORE BUYERS. SELL MORE CARS.
ThatCar connects licensed motor dealers with buyers through a marketplace built around cars, automotive culture and consumer advertising. One simple subscription. No paying per lead. Unlimited listings and enquiries sent into your existing LMS.
FOUNDING 50Limited dealer offer
$595/moFounding Pro price
UnlimitedVehicle listings
The simple difference
You have the cars. We’ll help find the buyers.
We build the audience and bring people back with Google, Meta, TikTok, social media, automotive creators, car meets, events and content made for people who love cars.
Why ThatCar →Built around car culture
THE MARKETPLACE IS THE DESTINATION. THE CARS ARE THE REASON TO VISIT.
A dealer-only platform with a consumer-first approach to discovery, automotive stories and buyer intent.
Why dealers join ThatCar
Four things. One simple subscription.
02
Unlimited listings
List stock without a per-vehicle publishing fee.
03
Leads into your LMS
Enquiries are designed around your dealership workflow.
04
We advertise, you sell
Promotion helps bring buyers to the marketplace.
GOOGLE + META + TIKTOK + CAR CULTURE
BUILT FOR PEOPLE
WHO LOVE CARS.
WHO LOVE CARS.
Cars are more than transport
Car culture brings people together.
From enthusiast content and creator partnerships to events and community, ThatCar aims to give buyers more reasons to return — and dealers more opportunities to be discovered.
Explore vehicles →Dealer plans
One platform. Simple pricing.
Basic
Dealer Basic
$795 / month
- Unlimited vehicle listings
- Dealer-only marketplace
- Direct buyer enquiries
- Dealer dashboard
Pro
Dealer Pro
$995 / month
- Everything in Basic
- Priority exposure opportunities
- Featured opportunities
- Promotional placements
Founding 50
Founding Pro
$595 / month
- Pro features at founding price
- Limited to 50 dealerships
- Founding rate subject to terms
- Unlimited listings
Final commercial terms and eligibility should be confirmed before launch.
Founding 50
Be among the first dealers on ThatCar.
The first 50 eligible dealerships can register interest before launch.
$595 / month for founding Pro
Register interest →Limited dealer offer
Keep your founding price
Early participation helps shape a marketplace built around Australian car culture and real dealer needs.
50Founding places
1 Nov 2026Planned launch
Have a car to sell?
More ways to source stock.
The difference
Built for dealership workflows.
| Feature | ThatCar | Per-lead model |
|---|---|---|
| Predictable monthly cost | ✓ Subscription | Varies by enquiry |
| Unlimited listings | ✓ Included in plan | May vary |
| Dealer-only marketplace | ✓ | Depends on platform |
| Dealer dashboard | ✓ | Depends on platform |
| Automotive audience building | Core strategy | Varies |
Dealer sign-up
Ready to join ThatCar.com.au?
Register your dealership’s interest and get updates before launch.
LAUNCHING 1 NOVEMBER 2026